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More than just a network: 6 ways Wi-Fi can improve the customer experience

It’s no secret that customers’ mobile use is changing their retail experience, purchase habits, and is now key to grabbing their attention as they shop, dine and travel.

Consider the following statistics:

  • 66% of Canadians own smartphones1
  • Half of Canadians aged 18 to 34 say they are interested in receiving in-store coupons on their mobile device, up 39 percentage points year-over-year from 2014 to 20152
  • 55% of Canadian smartphone owners use their devices to comparison shop while in a store3

When you look at the numbers, it becomes undeniably clear that businesses without a strategy for connecting with mobile consumers at brick-and-mortar locations risk missing out on crucial opportunities to engage with – and drive greater business from – that majority of smartphone-using Canadians within stores and other physical locations.

This free guide is designed to help retail and hospitality businesses learn how to improve consumer insights and customer experience, and drive more sales using Wi-Fi.

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