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Small business buyer’s guide to mobile phone systems

Compare the wide range of options so you can make the right choice for your business

At one time, choosing a phone for your business was as easy as deciding whether to put it on your desk or mount it on a wall.

Today, things are infinitely more complicated, especially because everyone is on the move all of the time. Your business needs a simple solution that works in and out of the office. But it’s tough to sort through the complexity, with multiple providers, devices, features and services as well as a variety of ways to achieve connectivity.

To help you navigate this complicated landscape, this guide provides a concise summary of five common types of phone services for business and how these support mobile users, highlighting the pros and cons of each option.

Business mobility solutions at a glance

  Rogers UnisonTM Traditional Business Phone Premise-Based Phone System Cloud PBX or Hosted PBX Systems Business VoIP
Desk phone (landline) required
No
Yes
Yes
Yes
No
Calls on smartphone use data
No
n/a
Yes
Yes
Yes
Smartphone app required to make or take calls from business line
No
n/a
Yes
Yes
Yes
Back-end office hardware required
No
n/a
Yes
No
No
Business communication functions (e.g. auto attendant, hunt groups) can extend to smartphones
Yes
No
Yes
Yes
Yes
Business communication functions require smartphone app and use data
No
n/a
Yes
Yes
Yes
Multiple numbers enabled on each mobile device
Yes
No
No
No
No

Option 1: “Traditional” business phone (landline)

Examples: Desk phone services from any major telecommunications company

The advantages of a landline and traditional office desk phone setup are high call quality and reliability.

The downside is that this sort of system isn’t designed for mobility. While you can forward calls from your desk phone to your mobile phone, more advanced business functions, such as auto attendant, line hunting, or conference calling, don’t extend to mobile devices and you’ll probably end up paying for services you’re not using.

The other problem is that the landline was designed decades ago. Since then, the way we work and do business has changed, and the landline hasn’t kept up.

Option 2: Premise-based phone systems

Examples: Cisco®, Avaya®, Shoretel® solutions

Premise-based phone systems include private branch exchange (PBX) and key systems. If you’ve ever dialed 8 or 9 on your desk phone to access an outside line, you’ve used a PBX. And if you’ve chosen an outside line by touching one of many buttons or “keys,” you’ve used a key system.

Premise-based means you own and manage the system. This requires purchasing, installing and maintaining the hardware and equipment plus connecting it to a voice network.

PBX/key systems provide many essential business communication functions from desk phones. You and your employees can quickly and easily speak to one another or dial out to speak to customers. Similarly, customers can dial in, select the extension they want, and leave a voicemail or be directed to someone else if the person to whom they need to speak isn’t immediately available.

As with a traditional phone system, calls can be forwarded to other lines, including mobile devices, but each employee requires a separate mobile line and number. As a result they lose access to advanced communication functions.

Premise-based IP phone systems can typically support business communication functions for mobile users through the use of applications. In this case, mobile calls would use up mobile data since they run over the Internet. And call quality would depend on the performance and bandwidth of the data network.

Option 3: Business VoIP

Examples: Skype®, RingCentral®, Primus® Business VoIP solutions

Voice over Internet Protocol (VoIP) is a way to run voice calls over the Internet or a private IP network and avoid a landline altogether. Business VoIP services can include a wide range of essential communications features, such as auto attendant and advanced calling features like simultaneous ring. All mobile users must install and learn to use applications on their smartphones to use this type of service.

Call quality can be an issue with VoIP as it is dependent on Wi-Fi or network signal strength. And your VoIP service won’t work if your network goes down or there’s a power outage.

Option 4: Cloud PBX or Hosted PBX Systems

Examples: TELUS Business Connect™, Bell® Total Connect, Allstream® Mobile UC

Cloud PBX or hosted PBX systems run much like premise-based systems, with the exception that you don’t need to purchase, install or maintain the hardware. Instead, your provider does it all and you pay a monthly fee.

Calls are VoIP-based but still require a desk phone with a router for Internet access.

Most cloud and hosted PBX systems offer “collaboration suites” of advanced calling features, such as auto attendant, voice mail, and conference calling. However, to use these on mobile devices you’ll need to install an app on each. Users must access the app — and use up their mobile data — every time they make or take a call. Because the system is VoIP-based, sound quality and network connectivity issues can arise.

Option 5: Rogers Unison

Rogers Unison™ is a new category of business mobility solutions in Canada, built expressly for highly mobile businesses. With Rogers Unison, there is no need for a landline, desk phones, or any back-end hardware. Mobile devices are all you need.

But unlike some business VoIP services that also work without a landline, all calls are run directly through the Rogers wireless network – not the Internet – for more reliable service, improved sound quality, and greater ease of use. Calls to and from mobile phones are made through the device’s native dialer rather than an application that uses data. And Rogers Unison is easy to use with a vehicle’s Bluetooth for hands-free driving.

Rogers Unison includes a full suite of advanced calling features for mobile devices, including auto attendant and hunt groups, to ring multiple phones at once or consecutively. With other systems, these features are tied to a desk phone or require the use of apps. With Rogers Unison, there’s no need for app installation and there’s no learning curve for employees. Set-up of the communication features, including adding and removing employee devices to the system, is simple and done centrally through an easy-to-use website.

Rogers Unison also offers the unique benefit of a “dual persona” feature, which means that a single mobile device can be associated with multiple numbers — for example, your main business line and a personal or alternative number. That way, you keep your existing desk phone and mobile numbers and can even choose which one you want to use as an outbound caller ID. If you already have a desk phone, this means you can cancel it without having to update your directory listings, web sites, or business cards.

Rogers is the only provider in Canada that currently offers this type of mobility solution. To learn more, call 1 866 587-3181 and speak with a Rogers Small Business Specialist or visit rogers.com/unison.

Rogers Unison service is subject to certain important 9-1-1 emergency callback limitations. Standard wireless usage (including but not limited to airtime, long distance, roaming and pay-per-use services) charges apply accordingly. Visit Rogers.com/terms for full Terms and Conditions. ™Rogers Unison is a trademark of Rogers Communications Inc. or an affiliate, used under license. All other brand names, logos and marks are trademarks and or/copyright of their respective owners. © 2016 Rogers Communications.
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