Climate change is a high priority for Rogers and our stakeholders. It affects all sectors and demands more efficient use of energy and resources. We have many initiatives in place to reduce our emissions and enhance the energy efficiency of our operations, which consist of owned and leased offices, warehouses, retail stores, cell towers, a fleet of vehicles and the Rogers Centre, a year-round sports and entertainment facility.

Examples include:

• At our corporate headquarters, we have a daytime cleaning program to trim down the need for having people on site at night, when full lighting is necessary, to complete the cleaning.
• We continue to update our lighting, heating, cooling and humidification controls in our facilities with more energy-efficient systems.
• We promote conservation practices among our workplace, such as encouraging employees to turn off their computers and printers every night.
• Our videoconferencing, teleconferencing and telepresencing technologies help employees reduce their need for business travel, cutting related carbon emissions. Rogers was the first company in Canada to launch TelePresence, which allows true real-time video meetings – no buffering, delays or synchronization problems, and with excellent sound and picture quality.

We produce GHG emissions through our transportation activities, as we move goods and services, make service calls using a fleet of 2,100 vehicles or commute to and from work. To help reduce our environmental impact, among our initiatives include choosing hybrid vehicles and downsizing our Service & Installation Fleet from full-size cargo vans to minivans. Telematics technology has been installed in more than half of our vehicles. It provides reports on engine idle times and service notifications to help us use less fuel and lower vehicle emissions.

Carbon Footprint Assessment
To measure our GHG emissions from the operation of all of Rogers' facilities across Canada, we have completed two comprehensive carbon footprint assessments. Conducted by Pinchin Environmental, the first was undertaken in 2008 for base year 2006, including Scopes 1, 2 and 3. The results helped us to determine our carbon footprint and to identify the challenges and opportunities. A second study was performed in 2009, this time measuring 2008 inventories, including paper usage in our Scope 3 study.

Our total GHG emissions were 277,154 tonnes of CO2e in 2008 and 235,643 tonnes of CO2e in 2006. The majority of GHGs are due to electricity consumption at tower sites, followed by employee commuting. The upward trend from 2006 to 2008 reflects the continued growth of our company: an increase in our workforce by nearly 4,000 employees and the purchase of CityTV, which has offices in five major Canadian cities.

We are using the carbon footprint information to develop reduction plans and targets, in addition to improving our disclosures. We respond to the Carbon Disclosure Project (CDP) questionnaire, providing information on our carbon footprint and climate change related strategies.

Recycling and Waste Diversion
Rogers works with suppliers and employees to divert paper and other materials from our operations from landfills. For example, in our corporate offices we provide employees with recycling bins at each workstation; printer and fax toner cartridges are returned to the supplier for reuse; and, where available, wet waste from cafeterias is separated and diverted to local farms or municipal composting programs. Our recycling program at Rogers Toronto office campus with Metro Waste is saving the equivalent of 5,000 trees per year.

With respect to e-waste, we work with our supplier GEEP (Global Electric Electronic Processing) to recycle IT equipment. In 2009, approximately 378,236 lbs of Rogers IT equipment was diverted from landfills and either remarketed or disposed of in an ecologically responsible manner.

Rogers and Fido continue to promote online billing to save the number of bills and envelopes we print, thereby reducing both paper and energy usage.

Since 2003, more than 500,000 phones have been donated for recycling through Rogers' Phones for Food program, helping the environment while contributing more than $769,000 to help those in need.

We encourage customers to extend the life of their cell phones by returning them. We are the national wireless sponsor of the Phones for Food program, founded in 2003, to divert waste from landfill sites and in the process, raise funds for local food banks by recycling used cell phones and accessories. Phones and accessories can be dropped off for recycling in receptacles across most of Canadas major cities at over 1000 Rogers Plus, Rogers Wireless and Fido branded locations. Rogers was also the first company to offer a postage-paid recycling envelope with most new wireless devices so users can mail in devices at any time. Returned phones are either refurbished or recycled.

Greening Our Procurement Practices
Working with our supply chain is an effective way to reduce our footprint. All suppliers and partners who want to do business with us must demonstrate that they are operating in an environmentally responsible manner. We continually work with our suppliers and partners to ensure responsible, efficient use of natural resources while at the same time reducing environmental impacts and ensuring regulatory compliance. As one example, Environmental criteria is embedded into our food services and janitorial contracts, to ensure that these suppliers use green and recyclable products.

For more information about our climate change initiatives and energy consumption metrics, please see our 2009 Corporate Social Responsibility Report.