How to offset the seasonal slowdown that may affect your business
According to a study by The Captivate Network, workplace productivity drops by 20% between the months of June and August. This summer slump can be due to many reasons, such as decreased customer demand, supply chain reductions or the human temptation to take the summer off. To help boost productivity and keep your business running smoothly during these hazy days, here are four strategies you can use.
"Thanks to cloud-based productivity suites and connected devices, your team members can turn any outside space – such as a picnic table or bench – into a sunny desk."
1. Take it outside
Most people associate summer with a need to break free from routine, just like students do each year. Let your staff make the most of the better weather by being flexible about where the work gets done. Thanks to cloud-based productivity suites and connected devices, your team members can turn any outside space – such as a picnic table or bench – into a sunny desk. Take your morning stand-up meeting to a green space near the office or schedule a client status update at a restaurant’s patio. A change of scene will give employees the break they need while encouraging fresh ideas and new perspectives on challenges, processes and meeting customer needs.
2. Be clear about your expectations
Your employees will take their cues from your actions, strategies and expectations over the summer months. Open communication is essential – go over project deadlines, upcoming plans and vacation coverage. Some team members may appreciate the option to work from home, even for one day a week. Promote telecommuting success by establishing clear guidelines for you and your employees. A mobile-first business communications system will help ensure your remote workers never miss important calls.
"Delegating will help your team stay productive while allowing you to focus on more important tasks, and additional training will help motivate your team and prepare them for busier times ahead."
3. Delegate and train
Develop your team’s skills to keep them engaged and strengthen your business. A slower pace provides the ideal environment for you to delegate tasks and organize training. Help employees improve their Microsoft Office capabilities or send staff to off-site seminars on marketing, project management or building social media communities. Delegating will help your team stay productive while allowing you to focus on more important tasks, and additional training will help motivate your team and prepare them for busier times ahead.
4. Be an effective boss
One way to navigate through a summer slowdown is to prepare for it. Employ simple productivity tactics, and share them with your team, to get more out of each day. Use online tools to manage your telecommuting, on-site and sunny-desk team members from wherever you – or they – happen to be. Whatever you do, set the example for others to follow.
Planning your own getaway this summer? Click here for some tips.