Spotlight: Shane Gibson of Sales Academy
This digital marketer shares his keys to small business success
Tell us about yourself and your role within your company.
SalesAcademy.ca provides sales training, coaching, online courses and keynote seminars that help individuals and organizations sustainably improve their sales performance. We cover everything from one-to-one communications to enterprise level sales and social selling strategies.
My first engagement as a keynote sales speaker for a client was 24 years ago in Vancouver. I have since delivered seminars and training on five continents and have had the opportunity to work with everyone from small family businesses right up to major multi-nationals like Ford and BMO.
My father, Bill Gibson, was my #1 mentor and his guidance helped kick-start my sales and speaking career. It was seeing him on stage when I was a kid that really formed the vision for what my future would look like. I loved watching how he impacted the communities he worked in.
What is the most rewarding part about being an entrepreneur? What keeps you passionate and driven to succeed?
For me, it’s about legacy and positive impact. Speaking, training and writing all provide me vehicles to speak from the heart, connect with people and most importantly, make a difference in their businesses and personal lives.
"Making a positive impact is what it’s all about."
We know how important productivity is for developing and continuing to grow a business. For you, what are some key concepts or tools you suggest for small business owners?
I think true productivity is about building things that last. From a marketing perspective, I believe that authentically establishing ourselves as “thought leaders” in our industry is one of the best investments in our brand we can make. This will help you earn and sustain long-term trust and credibility in your market place – something that pays massive dividends.
Becoming a thought leader, or what I like to call an “Exponential Influencer,” can be achieved much faster today than when I started out. Harnessing tools like LinkedIn, self-publishing, podcasting, meetup.com and the dozens of other free or nearly free tools that are available can really accelerate your market positioning.
What advice do you have for aspiring and prospering business owners when it comes to taking their business to the next level?
#1: You need to realize that every company is now both a tech company and an online media company. Those are the businesses we are all in. It doesn’t matter if you make shoes, run a restaurant or develop and sell software – you need to harness technology and digital media to be competitive.
"The longer you delay becoming technologically literate and savvy the bigger the lead you’re giving your competitors."
#2: As a business owner, you need to invest in your number-one asset. This asset powers your business, drives your team and is the heart and soul of your brand. This asset, of course is, You. I see it as “feeding the machine” that makes it all happen: For me, this means investing in personal health, upgrading my education, pre-booking self-care time on a regular basis and making sure I’m spending quality time with my family. In the short term, you can neglect these things but eventually it catches up with you. Invest in your family, your health and personal mindfulness because they will keep you strong and help you maintain your personal success.
Save your seat at the FREE Surrey Small Business Centre event, and meet Shane Gibson and other local entrepreneurs.
Wednesday, April 11th, 2018
6:00 pm - 8:00 pm
Rogers Small Business Centre
Fraser Valley Wireless Store
3041 152nd St, Unit 820,
Surrey, BC V4P 3K1