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What MSPs need from their network provider to thrive in Canada

Published Date
Author Rogers Business

7 key criteria to build a stronger, scalable managed services business.

Canadian businesses are increasingly turning to managed service providers (MSPs) to support their evolving IT needs—from cloud migrations and cybersecurity to automation and AI integration. In this rapidly growing sector, competition is fierce, and reliable connectivity is essential. 

With this expansion, Canada’s managed services market is projected to grow from $10.4 billion USD in 2023 to $18.1 billion USD by 2032, according to Credence Research. To stand out and scale, MSPs must rely on a network provider that offers not only performance and reliability, but also the agility to keep pace. 

Here are seven key factors MSPs should look for in a network provider. 

1. Demand flawless performance 

Your clients expect seamless uptime, fast speeds, and responsive service. A network provider must deliver high-performance, low-latency connectivity backed by a robust, redundant infrastructure. Your ability to meet service expectations—and protect your reputation—depends on it. 

2. Go beyond urban coverage 

Look for a provider with broad national reach. Supporting clients across Canada, including remote and rural areas, requires a strong and growing footprint. Be sure to ask about current coverage and upcoming expansion plans to support your future growth. 

3. Choose a one-stop shop 

Simplify your vendor relationships by working with a network provider that offers a full portfolio of wholesale solutions, such as: 

    • Business-grade internet
    • SIP trunking
    • High-capacity wavelength services
    • Colocation services 

A single partner with broad capabilities enables you to deliver seamless, customized solutions without needing to coordinate across multiple vendors. 

4. Scrutinize the SLAs 

A strong SLA shows that your provider is serious about service quality. Review guarantees around uptime, latency, and mean-time-to-repair. Your provider’s commitments should align with your own service standards—and those of your clients. 

5. Scale with confidence 

Every client is different, and your network provider should be able to adapt. From bandwidth scaling to service customization, your provider should work closely with you to deliver solutions that match your business model—whether you're supporting startups or large enterprises. 

6. Prioritize security at every layer 

Your clients trust you with their data. That trust extends to your network provider. Make sure they follow best practices in encryption and data protection. Key capabilities to look for include: 

    • Network monitoring
    • Intrusion detection
    • Disaster recovery
    • Physical and digital data centre security
    • Support for data sovereignty requirements

7. Expect exceptional support 

To deliver great service to your clients, you need responsive support from your provider. Evaluate them on availability, expertise, and response time. Look for 24/7 support, a dedicated account team, and tools like self-serve portals or APIs that make it easier to manage your business. 

Empower a stronger business 

Network connectivity is foundational to every service you offer. The right network partner helps you meet client needs, unlock growth, and build a stronger reputation in the market. 

Partner with Rogers Wholesale 

From coast to coast, Rogers helps MSPs deliver future-ready networks, a full suite of wholesale solutions, and dedicated support. We’re here to help your business scale confidently. 

Ready to grow? Visit rogers.com/wholesale or connect with our team at rogerswholesale@rci.rogers.com to learn how Rogers can help your business scale with confidence.