Less friction. More forward motion.

Growth rarely stalls because of ambition.

It stalls because something behind the scenes makes scaling harder than it should be.
For managed service providers, that “something” is often operational friction—quiet, persistent, and easy to underestimate until it starts slowing everything down.

And right now, the pressure is only increasing.

The global managed services market continues to expand rapidly, with projections showing growth at over 9.9% CAGR through 2033.¹

More customers, more services, more complexity—and more opportunities for friction to creep in.

Where friction actually shows up

Friction isn’t one thing. It tends to surface across a few consistent areas:

• • Onboarding delays - Customers expect faster starts, but provisioning timelines don’t always keep up.
  • Managing multiple vendors - Fragmented ecosystems slow down response times and introduce coordination gaps.
  • Support handoffs - When ownership isn’t clear, resolution slows—and trust starts to erode.
  • Scaling operations - As MSPs grow, internal systems and processes don’t always evolve at the same pace.

What makes this even more challenging is that customers don’t see any of it. They only see the outcome.

What “low-friction” actually looks like

Reducing friction isn’t about perfection. It’s about consistency and predictability. In practice, that looks like:

•    Faster, clearer onboarding processes
•    Fewer handoffs between teams and partners
•    More predictable delivery timelines
•    Support that feels responsive, not reactive

And most importantly:

•    An ecosystem that simplifies, rather than complicates

A simple question worth asking

Where is your team spending time working around friction instead of moving forward?
Because often, the fastest way to accelerate growth isn’t adding more capacity—it's removing what’s slowing you down. Let’s talk: RogersWholesale@rci.rogers.com.

[1] Grand View Research, Managed Services Market (2026 - 2033)